Services / OTA optimization
OTA performance is engineered, not static.
Visibility and bookings on Booking.com, Expedia, Airbnb and Agoda move with your pricing behavior, content accuracy, policies and guest booking patterns. We manage every one of those markers, and the relationship behind the listing, so OTAs fill rooms on your terms.
Why you need OTAs, and why they need managing
OTAs take 18 to 30% commission on every booking. They can also drive up to 65% more bookings than direct channels. Their contracts, promotions and filters are crafted in the OTA's interest, not yours. Ignoring them costs you occupancy. Leaving them on autopilot costs you margin.
Ranking and conversion depend on many visibility markers at once: rate plans, cancellation flexibility, content quality, promotions, performance metrics, review volume and participation in OTA ads. Each can be influenced. None of them should be left to chance.
How we optimize each channel
Rank higher
We strengthen the markers the ranking algorithms reward: rate plans, cancellation flexibility, content relevance, promotions and performance signals. At Romora Bay this took Expedia Offer Strength from 76 to a perfect 100 and sort order from #7 to the top of the comp set.
Pricing and parity
We actively monitor and align rates across channels so you stay in parity, keep your visibility, and can still guide guests to book direct with confidence. Our rate worksheet models direct, Booking.com and Expedia pricing after commission, mobile and member discounts, so you know what you actually keep from every channel.
Travel ads
Expedia TravelAds and Booking.com ads, targeted at the traveler demographics most likely to convert. Soka Suites returned 17× on Expedia TravelAds spend.
Promotions
Every promotion affects visibility differently on every OTA, and OTAs monitor and undercut each other constantly. We manage promotion selection and stacking to grow occupancy without letting OTAs dictate your pricing. Romora Bay's package promotions went from zero to 24% of bookings.
Visibility programs
Preferred partner programs, Genius, package rates, mobile rates. Knowing which to join, and how to qualify without hurting margin, is the difference between standing out and giving rooms away.
The OTA relationship
We manage the communication with each OTA's market manager, negotiating margins and promotions so your property is treated as a partner rather than another listing. You own the channel. We run it.
Tracking and optimization
OTA success needs continuous monitoring of booking patterns, cancellation rates and cost of acquisition. We adjust in real time, balance direct bookings against OTA reliance, and make sure commission costs never outweigh the benefit.
Ranked last in your comp set? So was Romora Bay.
Eight months later it was first, with revenue up 99%.