Services / Software & AI agents
We build the technology that runs your hotel, not just your marketing.
From guest CRMs to in-room concierge to private AI agents, these are real systems we've built and run for hotels, month after month. You own what we build. We stay on to run, tune and grow it with you.
Built in-house. Running for our hotels today.
The software behind the results.
Every property we work with sits on tools we built for it. Here is the full list, grouped by the job it does.
Guests and the front desk
Guest CRM
One profile for every guest and every stay, with lifetime value, preferences and history. At Romora Bay it models marina guests and hotel guests as one person: 2,300+ unified profiles, built by parsing years of PMS records. The database that turns past visitors into repeat direct bookings.
Live PMS integration
Real-time feed from the property-management system into the CRM: new reservations, updates, guest profiles and stay details, the moment they happen. Certified and moved into production with every test reservation and profile delivered, zero failures.
In-room QR concierge
Guests scan a code in the room to request dinner reservations, boat charters, late checkout, golf carts, island transfers, in-room massage or a celebration setup. Staff confirm from one inbox. Every request lands on the guest's profile and feeds the email program. Includes a researched island guide.
AI concierge chat
A self-hosted chat widget on every page of a property's website, answering in English and Spanish from a question bank built on verified property data. An admin view shows every question it couldn't answer, so the owner sees what guests actually ask. No monthly chatbot subscription.
Rewards and loyalty
In-house points and rewards programs with promo codes by guest segment, verified end to end in the booking engine before they go out. Pulls guests back to book direct instead of through an OTA.
Guest email programs
Past-guest lists segmented by spend and recency for hotel and marina guests, opt-in handled properly before any campaign, personalized outreach generated from the CRM, and multi-step seasonal campaigns with tracked codes.
Revenue and distribution
Revenue and pace dashboard
Rooms and marina revenue, costs, KPIs and forward pace on one screen the team actually reads. Built for a resort where the docks out-earn the rooms in peak months, so both are tracked side by side.
Competitor rate and occupancy scraper
Watches comp-set rates and availability every day and feeds the morning report, so every rate decision is made against the market instead of a hunch.
OTA rate and parity model
Our rate worksheet models what each channel actually nets: direct versus Booking.com versus Expedia after commission, mobile and member discounts and stacked promotions, with recommended moves per room type. The math behind every parity decision we make.
PMS pricing and channel automation
Scripts that manage listings, per-channel markups and channel mapping on the PMS you already use. On one villa collection this found that a 15.5% markup was under-covering a 15.5% channel fee on every booking, and fixed it.
Booking-engine forensics
Checks that vouchers, packages and promotions actually work at checkout before a campaign goes out. At Romora Bay this caught voucher codes that had silently stopped working in the booking engine.
Wholesale and partner rate tools
Net-rate calculators and pricing grids for wholesale and partner channels, so agent commissions, wholesaler discounts and package rates never undercut the floor.
Websites, tracking and marketing
Hotel and villa websites
Fast, mobile-first sites wired into the booking engine. Bilingual where the market needs it, with structured data on every page, FAQ pages written to be cited by AI assistants, and a crawler policy that lets ChatGPT, Perplexity and Gemini index the property.
Booking attribution worker
Pushes every reservation from the PMS into Google Analytics with its real source, so direct bookings are traced back to the ad, the email or the search that produced them, across every brand property at once.
Analytics dashboards
A GA4 analytics app that turns raw traffic and conversion data into the questions a GM asks: where are bookers coming from, what are they doing on the site, and what is the booking flow losing.
Tracking automation
Tag-manager setups built by script instead of by hand: page views, booking-engine clicks, WhatsApp taps, scroll depth, gallery views and language switches, all consistent across properties. Also catches tags that fake revenue.
Ad and audience tooling
Customer-match audiences built from the guest database, campaign packs generated from property data, and attribution audits that separate click-driven bookings from view-through noise before any return is reported.
Lead and market scrapers
Scrapers that profile hotels, competitors and B2B targets in a market, with AI extraction and qualification, feeding comp-set research and outreach lists.
Private AI agents
Your 24/7 growth engine.
We build and run a private automation agent for your property and direct it like a member of your team. It runs on our own secure infrastructure, watches your performance data continuously, and executes across every channel so nothing waits for business hours. Your team sets the strategy. The agents handle the round-the-clock execution.
- OTA agentTunes parity, rankings and promotions across OTAs.
- Revenue agentScans market rates and proposes moves you approve.
- Marketing agentRuns Google and Meta ads and email campaigns.
- Reputation agentTracks reviews, drafts replies, requests more.
- Hospitality agentFlags incoming VIPs and why they matter.
- PM agentMorning briefing: arrivals, pace, tasks and alerts.
The rules the agents run under
- A person approves every rate change. Large moves need two approvals.
- Negotiated and member rates are never touched.
- Our systems never message your guests. Your guest platform keeps the guest conversation.
- Every action is logged and reversible. Your IT signs off before anything goes live.
- Your data stays yours, on single-tenant infrastructure, and never trains a public model.
- 14 arrivals today, 2 VIP repeat guests: both stayed in March, one left a 10/10 review. Rooms upgraded and flagged at the desk.
- Pace for the next 30 days is 9% ahead of last year. The 21st to 23rd is soft: the revenue agent proposes a 3-night package on Expedia.
- Booking.com rate for the King Suite is $12 under direct. Parity fix ready.
- 3 new reviews overnight, average 9.4. Replies drafted.
Illustrative briefing. Everything syncs to your channel manager, PMS and the messaging app your team already uses.
For hotel groups
The full agent line, from the hotel floor to the boardroom.
Growth has one constant limit: how much one team can watch at once. For multi-property groups we connect the systems you already run into one operational layer and put a named agent on every job that is still done by hand. Each level feeds the next.
The hotel floor
Desk flags VIPs and preferences before the shift and chases requests to done. Turn picks the next room to clean and gets rooms back on sale faster. Watch runs overnight camera sweeps on site and alerts only when something is real. Fix logs every maintenance issue and chases it until it's genuinely fixed.
Every GM
Brief writes the morning brief. Labor builds schedules from the forecast, with the GM approving every one. Quality answers every review, everywhere, and routes complaints to the fix. Stock handles purchasing and par levels. Ledger audits OTA commissions against real stays and claws back over-billing.
Shared services and leadership
Portfolio puts every property on one page. Revenue proposes rate moves a person approves. Corporate watches negotiated accounts for risk and growth. Demand keeps search, content and AI-assistant presence current. Meet answers group RFPs. Yield sweeps everything below each morning for leaks and missed revenue and hands leadership one list, ranked in dollars.
- 1
Audit
We map your tools: how you use them, how well they work, and how they talk to each other.
- 2
Map and blueprint
A top-down automation plan around your goals and pace, then process maps, SOPs and stack designs for each layer.
- 3
Build and test
Each layer built at your pace, trialed on one flagship property and measured against a control.
- 4
Roll out
Scale it across the portfolio, connect each layer to the others, and maintain it around the clock.
Working with what you've built.
Already running a guest-messaging or concierge platform? It keeps the guest. We run everything behind it: when a guest asks for towels, our agents make sure it actually gets done, and everything else with it. Both share a single 360° view of each guest. Nothing we build competes with the tools your guests already love.
Outside hotels, the same agent architecture already runs daily operations for a nine-store retail chain.
Let's prove it on one property.
Tell us what your team spends its time watching. We'll show you what an agent could take off their plate.