Services / Digital marketing
Turn OTA demand into direct demand.
Direct bookings are the highest-ROI channel a hotel has. We put your ad spend where it converts, capture the guest so you never pay for them twice, and report the return in plain numbers.
The digital demand engine
Pay-per-click and metasearch
Travelers searching for a place to stay find you on Google Hotels, Google Maps, Google Search, YouTube, Facebook and Instagram. Metasearch placement puts your direct rate and promotions in front of travelers on Google, TripAdvisor and Trivago, so you win the booking before the OTA does. Soka Suites returned 6× on Google Ads and 17× on Expedia TravelAds.
Retargeting
Most visitors leave without booking. We show them targeted ads that bring them back to finish, on your site, at your rate.
Email marketing
Stay in touch with past guests and bring them back. Capture OTA guests into your own database with incentives that make booking direct the obvious choice next time. At Romora Bay we rebuilt the guest database into a CRM of more than 2,300 unified hotel and marina profiles, segmented by spend and recency, with opt-in handled properly before the first send.
Review systems and campaigns
Most travelers read many reviews before booking. Review volume and quality also feed the OTAs' internal ranking signals. We build the system that asks every happy guest, and the response cadence that keeps scores rising. Romora Bay's Expedia guest score went from 76 to 91.
AI search recognition
ChatGPT, Gemini and Perplexity each build answers from a different set of sources. We make sure your property appears in them, accurate, structured and consistent, so AI assistants recommend you by name.
Seasonal ad strategy
Ads adapt to the travel calendar: promote premium rates in high season, fill soft dates with targeted offers in low season, and never discount when you don't have to.
Performance reports
Every decision is driven by data. Reports show not only what the campaigns did, but the revenue and ROI they generated, with full conversion tracking from click to booking. We report click-verified returns, not the inflated view-through numbers ad platforms show by default.
From 25% direct to 40% in six months.
Soka Suites grew direct bookings 112% while OTA revenue kept growing too.